Born in Lebanon, Robert Awad spent his childhood in Kedgwick, New Brunswick. After studying architecture, he turned to his first passion: cinema. Working with André Leduc, he directed The Bronswik Affair, then went on to make his own films like The National Scream (1980) and Amuse-gueule (1984). His sense of humor is unique, deadpan, at times fatty, always very sarcastic and a little snarky. He is an excellent storyteller, and his films are both funny, intelligent, and original.
This funny yet serious short film demonstrates the effectiveness of advertising and the marketing machine. Its comic appeal lies in the characters and the absurd situations they find themselves in, but it also shines a harsh light on our tendency towards needless consumerism prompted by a steady flow of commercials.
This funny yet serious short film demonstrates the effectiveness of advertising and the marketing machine. Its comic appeal lies in the characters and the absurd situations they find themselves in, but it also shines a harsh light on our tendency towards needless consumerism prompted by a steady flow of commercials.